If you have ever looked at how business is done and decided you didn’t want any part of it you’re definitely not alone!
If you are as frustrated as hell about having to fit in with all the rules of how to create a business, maybe its time to ask yourself what YOU know about creating business bliss that is totally different to conventional wisdom.
Unruly business is non-linear; it doesn’t have logical dependencies. It does have the capacity for bold, game-changing quantum leaps.
Unruly business brilliance refuses hustle in favour of nurture and nature.
There are two keys here… the nurturing and the brilliance. When you nurture something, you don’t force it; you water it, fertilise it and allow it to grow. Most of my most brilliant ideas come from a wisp of an idea that I continually invite into growth. Nature supports this growth through synchronistic, generative, unexpected contributions.
Nurturing is a process of continual expansion. It’s a process of allowing timing to do the work for you - whether it is instant or in the future. It’s the creative process of inviting your idea to show you what it can be, rather than trying to force a fit between your resources and your ideas.
Brilliance is about out-creating what exists.
Nurturing brilliance means you nurture your difference.
You nurture your spontaneity.
You nurture your curiosity.
You nurture your revolutionary ideas.
You nurture your ground-breaking ‘aha’ moments until they grow up and turn into things that people desire to buy.
Brilliance in business is about having the BIG idea that creates the change that everyone is seeking, even if they don’t know it yet - and then actualising it in irresistible ways.
What invites brilliance? Let’s look at a few examples of nurturing brilliance in business… and the types of questions that create these possibilities.
1) Be Eccentric
When you are a multi-millionaire or a billionaire, people accept your difference without question. Here's a tip. You don’t have to wait for the money to be there first. Use your weirdness to your advantage now!
The same awareness that makes you choose to be eccentric can contribute to the creation of your business empire.
When you are willing to be eccentric, you are willing to receive the judgement that comes with it. This level of receiving opens the doors to creating ideas that make money.
It’s not the only ingredient required though! Before you go out in your mismatched clothes on your favourite unicycle, know that many of the eccentric rich also have a talent for creating ideas that other people love…letting your weird hang out is just one tiny part of the equation!!
Ask this everyday... “What unconventional ideas can generate more income & influence for my business today?”
Warren Buffet puts aside time every day to think. Not the obsessive kind of thinking most normal people engage in, but the kind of thinking that leads to an awareness of different possibilities. That’s what allows him to be a contrarian investor.
Give yourself space to sense the world of business through ALL of your sensory capacities.
2) Co-create and Collaborate - With Your ‘Competitors’
When big business buys up farms and makes it difficult for natural therapists to get supply of the herbs they need for their healing practices they don’t give up. They collaborate and create a growers consortium of their own - that doesn’t charge extortionate prices and that doesn’t allow their supply to be stopped. This is an example of how small collaborations can create a BIG brilliant difference.
Where do you start? Ask “Who can I collaborate or co-create with today that can expand my business empire beyond what exists?” Then connect with whoever pops into your mind.
3) Create *Outside* of Your Industry Norms
If everyone is on social media, find a way to connect with your ideal clients who are not. If your industry is highly masculine, find ways to bring the magic of feminine energies into your business. If your industry operates on never-ending systems and processes, create a culture where actively living your core values every day allows you to create far faster than the average.
When you take the ‘problems’ of your industry and turn them into creative possibilities, everyone wins. For example... My favourite local cafe is 100% gluten free - and their food is truly delicious. There was a time when gluten free meant tasteless and terrible… not anymore.
4) Give Your Team More Choice Than Normal
Zappos has emerged as one of the biggest shoe retailers in the world. Their 1500+ employees define their own job titles and have a voice in what is created and how. Size does not have to create inflexibility. Employees are also offered a $2000 - $5000 'quitting bonus' if they cannot commit to what is being asked of them.
How do you develop your difference? Ask this question until you discover the new possibilities that can drive your ideas forward. “What different choices can I make that will expand my business beyond all expectations?”
5) Make work fun, but don’t make it ONLY about the fancy toys… or creative offices.
If you have such wondrous playful things, design them to contribute to what you are creating. Pixar creates life size mockups of key scenes (e.g. an inflatable hallway full of obstacles) in its movies so that animators can get the energy of how the characters would experience the scene.
Infusing the energy of creative play in the details of what you are creating invites brilliance that cannot be copied. "How can I make play relevant today?" is an intriguing question to explore.
6) Engage Your Customers in the Creation Process.
GoPro has a $5 million fund per year that they distribute to customers for producing incredible photographs and videos with their cameras. $500 for a photo or $5000 for an edited video is an incentive to create!
How can YOU engage your customers in content creation that highlights your product?
The questions you ask are the key to nurturing an unruly brilliance in business. Every time you ask a question, more possibilities become available. Every question you ask nurtures your ideas further into reality. Answers kill possibilities. Keep seeking. Keep creating.
READY FOR MORE?
I first talked about nurturing an unruly brilliant business in Season 1 of The Adventurous Creator podcast.
Are the questions I'm asking sparking new ideas? Discover more insightful questions and bring new energies into your business by joining the Business Alchemi Incubator.
Love your unruly. It will stop others from ruling you!
xo
Lisa
P.S. If upleveling your unruly is the only adventure pulling at your heart and soul, immerse yourself in a 3 - 5 day private retreat with me. It's a delicious fast-track for infusing your brilliance throughout the world.
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